Thynk Hospitality Platform - FAQ

Thynk University is the online learning platform for Thynk users.

• Courses by role: sales managers, conference services and property admins.
• Topics: from first steps to events, bookings, reporting and administration.
• Self-paced: lessons are available at any time.

New users can start with the foundation lessons and then follow the course for their role.

Thynk brings inquiries into one place, so no request is missed.

• Receive inquiries from Cvent, email and website forms.
• Route each inquiry to the right property or sales manager.
• Score leads and convert qualified inquiries into bookings.

Managers can monitor response times and conversion across all channels.

Yes. Thynk B2B Sales helps hotels manage their relationships with travel management companies (TMCs).

• Record TMCs as accounts with their contacts and agreements.
• Track production and booking patterns per TMC.
• Report on TMC performance alongside corporate accounts.

These insights help sales teams focus on the partnerships that generate the most business.

Thynk B2B Sales is part of the Thynk platform, built on Salesforce, and connects with the systems hotels already use.

• PMS: production data from the property management system feeds account reporting.
• APIs: Salesforce APIs let other systems exchange data with Thynk.
• Email: Outlook and Office 365 work with Thynk for emails and meetings.

Sales teams get one view of each account, combining CRM activity and production.

Keeping bookings up to date in Thynk means your proposals, contracts, BEOs and reports and any PMS interface always reflect the latest details. Open the booking from search or the Bookings tab: the Details panel on the left holds the booking fields, and the Related tab on the right holds booking packages, events and booking products.

• Booking fields: click any pencil icon, make your changes and click Save. With Opera Cloud connected, updates to Business Segment, Type, Source, Origin or Guarantee Code flow to linked room blocks automatically.
• Dates: use the Change Dates button at the top right so every part of the booking moves together. Tick Update Room Rates, Update Product Prices or Update Function Space Prices to reprice for the new dates using your pricing rules, including dynamic pricing, or leave them unticked to keep the agreed prices.
• Guests: edit the Guests field and Thynk updates every package, product and event that matched the previous headcount, while checking room occupancy and function space capacity for you.
• Team: in Assigned Team Members, set the Owner and, where a proactive seller booked the business, a separate Sales Manager, so reports credit the right person.

Use Multi-Edit or Multi-Delete in the Related tab to update several items in one step, and check the booking's History tab to see every change.

Learn more in the Thynk University Bookings course.

Thynk lets sales teams hand over leads and customers quickly.

• Manual transfer: change the owner of a single account, lead or booking.
• Mass transfer: move many accounts, contacts and bookings to a new owner in one step.
• Territory management: assign accounts automatically based on rules such as region or segment.

Activity history moves with the record, so the new owner has the full context of each relationship.

Thynk's Invoicing module lets finance and sales teams bill straight from the booking with a guided wizard. It is available for properties using VAT. Open the booking's Finance tab (or More > Finance), go to the Invoicing panel, keep the Document Type set to Invoice and choose how to build it:

• Full Booking bills every guest room, product and event automatically, while Select Items lets you pick exactly which lines to bill.
• Cancellation Invoice charges a cancellation fee set either as an amount or as a percentage of the total booking.
• Proforma creates a deposit request as a percentage of the booking total or as a fixed deposit amount.

Complete Bill To (it defaults to the booking's account and contact, and you can also search by guest name), the Invoice Date and the Due Date. Set the Invoice Type to Final, or to Partial for instalments, and tick Credit Issued Invoices to clear earlier deposit or partial invoices automatically when you issue the final one. Review the billable items, switch amounts between excluding and including tax, check the summary, then click Issue Invoice, or Save As Draft to finish later. Issued invoices are locked for consistent, audit-ready records, and every invoice is saved under Invoices on the booking. If Invoicing isn't on your bookings yet, your Thynk admin can contact Thynk Support.

Learn more in the Thynk University Bookings course.

Thynk connects event sales with kitchen and food and beverage operations.

• Thynk integrates with POS systems such as Lightspeed.
• Banquet Event Orders (BEOs) are shared automatically with kitchen teams.
• BEOs include dietary requirements, timings and service specifications.

Kitchen and service teams therefore work from the same up-to-date event information as the sales and events teams.

Yes. Thynk offers flexible Word-based document templates for proposals, contracts, BEOs, pro formas and deposit forms. Documents can be produced as PDF, Word or a URL e-document.

URL e-documents can include dynamic options and selections in a form, which feed straight back into Thynk, and templates support dynamic and conditional images and fields. Everything is embedded in Thynk on Salesforce, so document data stays within the platform.

Function sheets, also called Banquet Event Orders (BEOs), tell operations teams exactly how to deliver each event. Thynk generates them directly from the booking.

• They include times, spaces, setups, menus, equipment and instructions.
• Changes are highlighted on a Change BEO.
• Previous versions are kept in a repository.
• BEOs are distributed automatically to internal teams or external parties.

Event planning and execution stay aligned, because every department works from the latest version.

Thynk's Scenario Modeller lets sales and revenue teams answer questions such as "what happens to our margin if catering costs rise by 10%?" straight from the booking, without building a spreadsheet. It reads the booking as it stands and recalculates revenue, costs and profit as you type. Nothing you enter is written back to the booking, so you can test any idea safely.

Open the booking, go to the P&L tab (your property may have renamed it) and scroll past the Cost Analyser to the Scenario Modeller. From there you can:

• enter the increase or decrease you expect on any cost, for example guest room costs up by 35%;
• adjust the overall Booking Revenue or the number of Attendees;
• set a Selling Price and watch the rest of the picture update around it;
• enter the minimum gross profit you need and see what it would take to reach it.

Use Reset to start again. To keep a scenario, give it a name and click the disc icon to save it. Saved scenarios are listed at the bottom of the modeller, so you can reopen, update or delete them later and revisit the options you discussed with a client. If you don't see the P&L tab, your Thynk admin can ask Thynk Support to switch it on for your property.

Learn more in the Thynk University Bookings course.

Thynk does not impose a fixed minimum. The threshold for a group booking is set by your company’s standard operating procedures, so you decide how many rooms per night qualify.

You can enter bookings of any size and classify them as group bookings according to your own rules, so reporting and workflows reflect the way your sales team works.

When a client's event goes well and they want to run it again, Thynk lets you clone the booking instead of building a new one from scratch. The copy keeps the structure you have already set up, such as events, packages, products and guest rooms, and you simply give it a new name and arrival date. It is ideal for annual conferences, incentive programmes and other recurring business.

1. Open the original booking, click the down arrow at the top right and choose Clone Booking.
2. Enter a Name for the new booking and its new Arrival Date.
3. Check the Guests number, which is copied from the original, and change it if needed.
4. Choose your options: Keep Original Booking Guests keeps the same attendee numbers on every event, package and function room; Keep Original Booking Guests Rooms Only keeps just the guest rooms identical; Update Room Rates applies the rates for the new dates from your PMS, if interfaced, or from Thynk. Leave the first two unticked when the new booking needs a different number of guests.
5. Click Save.

Transactional details such as the status, signature, invoicing and payment amounts, pick-up figures and PMS references start fresh on the new booking, and its option date is calculated from the day you clone it, so the copy is clean and ready to sell.

Learn more in the Thynk University Bookings course.

Thynk is a B2B sales and events platform built on Salesforce, and it includes email tools designed for business communication.

• Send list emails to selected accounts and contacts, for example for sales campaigns or event invitations.
• Use email templates with merge fields from the account, contact or booking.
• Log emails automatically against the related records, including through the Outlook and Office 365 integration.

For B2C guest journeys such as pre-stay and post-stay messages, Thynk works alongside Salesforce Marketing Cloud on the same Salesforce platform.

Contracts for corporate and leisure customers are managed centrally in Thynk.

• Open the contract list view to see all contracts, filtered by customer type, property or status.
• Open an account to see the contracts linked to it.
• Use drag-and-drop reports to analyse contracts by period, rate or sales manager.

Because every contract sits in one place, sales and revenue teams work from the same up-to-date information.

Yes. Thynk is a ready-to-use sales tool built on Salesforce.

• Lead management, lead passing and channel integration.
• An email AI copilot that turns emails into structured inquiries.
• Account, contact and sales activity management.
• Outlook and Office 365 integration, plus the Salesforce mobile app pre-configured for Thynk.
• Account life cycle automation, quotas and sales programmes.
• Contract management and a direct booking engine.
• Agentforce AI process automation.

Sales teams can start working from day one, on desktop, mobile or in Outlook.

Yes. In Thynk, accounts are assigned to sales users, and reassignment is simple.

• Accounts can be assigned manually or automatically through territory management rules.
• Reassigning an account takes a few clicks, or can be done in bulk.
• Mandatory fields can be configured by drag and drop, based on rules such as account type or life cycle stage.

Clear ownership ensures every account is looked after, and sales performance is attributed correctly.

Thynk's Event Manager lets sales, catering and conference services teams manage every event on a group booking directly in the events table, without opening each event. Editable columns show a pencil on hover, and you can double-click any cell to edit it inline.

In the What column you edit the event name and Agreed Guests; in When, the start and end dates and times. Thynk validates dates and times as you type, shows a +1 marker for events that run past midnight, and moves the end date automatically when you change the start date. You can also change the Event Type, Setup and Status, and pick a new Function Space with an optional Update Prices checkbox. Thynk checks the space is available before saving. Your edits are highlighted in purple until you click Apply.

To clone an event, tick its checkbox and click Clone. Choose the booking days and a quantity per day, and optionally update event and related product prices. Thynk copies the event, its times and its products in one step, which is ideal for breakout rooms or repeating a full day of a MICE programme.

To delete, open the arrow menu at the end of the event's row and click Delete. After a confirmation, Thynk removes the event and its related products.

Learn more in the Thynk University Events course.

Thynk analytics turns historical and current sales data into forward-looking insight for hotel and venue teams.

• Pipeline and pace reports show expected revenue by period, segment and property.
• Historical booking data reveals demand patterns and seasonality for groups and events.
• Dashboards help managers spot trends early and act on them.

Because Thynk is built on Salesforce, these reports and dashboards use live data from sales, catering and events, so forecasts always reflect the latest bookings.

Room blocks can be modified up to the booking’s cut-off date, which you set according to your standard operating procedures. Use the Room Block Manager to increase or decrease rooms, change dates or adjust room types.

Thynk recalculates rates and availability automatically and tracks every change for accountability, operations and reporting.

Thynk's new Event Manager is built for large group bookings, conferences and expos, where a single booking can hold hundreds of events. Sales and conference services teams can search, sort and group every event on the booking from one table, without opening events one by one.

Searching: start typing in the search field and the events table refreshes across all events on the booking, not just the rows currently loaded. You can search by event name or by the name of a linked product. Typing a menu name, for example, shows every event that menu is attached to.

Grouping: use the Group by selector to organise events by Name, Day, Function Space or Function (the function type). Each group shows a quick count of its events and expands to the full table, which makes multi-day MICE programmes easy to review day by day. When you edit events in a grouped view, click Apply on each group's table to save the changes.

Sorting: click any column header to sort the events table; the footer confirms the active sort order. Use Items per load and Show More to control how many events load at once, and Reset Table to return to the default view.

Thynk saves your grouping, sort order and items-per-load preferences automatically in your browser, so the Event Manager opens the way you left it.

Learn more in the Thynk University Events course, which includes the lesson "How can I group, sort and search events on large bookings?".

Yes. Thynk document generation includes e-signature, so customers can sign proposals and contracts online.

• Send documents for signature directly from the booking.
• Both simple and verified e-signatures are available.
• Thynk also works natively with DocuSign and Sertifi.

Signed documents are stored on the booking, and the signature status is visible to the whole team.

The Analytics GRC (Guest Room Control log) in Thynk Dashboards is the interactive version of the GRC. It shows which groups are in house over any date range and how many rooms each one holds per night, so it works equally well for daily in-house checks, weekly sales meetings and tracking business months ahead.

• Open it: go to the Thynk Dashboards tab, or find Thynk Dashboards or Analytics Studio in the App Launcher, and click GRC. It opens on today's date.
• Filter: change the Analysis Range, narrow the Bookings filters, choose which figures to show (Agreed, Blocked, Picked Up or Predicted, the forecast from the Enhanced Room Block Manager) and switch between Rooms, Revenue and ADR.
• Choose a view: Booking Details lists every booking by property and status, with a daily occupancy % row and daily totals; By Property and by Status show subtotals; by Segment charts your business by segment.
• Drill in and share: click any booking to open it, and use the Download Page tab to resize the columns and download the GRC with the CRM Analytics Download Data permission.

For a quick printable PDF or Excel version with no extra licence, use the Thynk GRC from the App Launcher.

Learn more in the Thynk University Reporting & Analytics course.

Yes. Thynk includes a dedicated document generation tool for contracts, reservation documents and more.

• Generate proposals, contracts, pro formas and BEOs from templates with dynamic content and images.
• Link document generation to pipeline stages, so the right document is produced at the right time.
• Send documents automatically and track their status, such as sent, viewed, accepted or cancelled.
• Collect e-signatures, including through Sertifi and DocuSign.

Document status is visible on the booking and in pipeline reports.

Thynk helps sales and conference services teams keep groups informed with automated, template-based communication.

• Templates: emails and documents use templates with dynamic fields that pull in booking, event and group details.
• Automated follow-ups: workflows can send reminders and follow-ups when a booking reaches a given stage or date.
• Logged history: every email sent from Thynk is stored on the booking and account.

Automation saves time on routine messages and gives every team member the full communication history of each group.

With Thynk's Invoicing module, finance and sales teams can credit an issued invoice in a few clicks from the booking itself. A guided wizard copies every line, tax amount and total from the original invoice and reverses it, so nothing has to be re-keyed. Invoicing is available for properties using VAT.

To create a credit note:

1. Open the booking's Finance tab, go to the Invoicing panel and set the Document Type to Credit Note.
2. Choose Credit Entire Invoice to reverse every line automatically, or Credit Specific Lines to pick only the lines you need.
3. Select the invoice to credit. Only issued invoices are listed, and invoices that already have a credit note are filtered out, so the same invoice can't be credited twice.
4. Thynk fills in the Credit To account and contact automatically from the original invoice.
5. Review the summary of lines, tax and totals, then click Issue Credit Note, or Save As Draft if you aren't ready yet.

Drafts can still be changed, while issued invoices and credit notes are locked, which keeps your financial records consistent and audit-ready. Follow your company's own procedures for payments, invoices and credit notes. If you don't see Invoicing on your bookings, your Thynk admin can contact Thynk Support to add the module.

Learn more in the Thynk University Bookings course.

Yes. Thynk works with Microsoft Outlook and Office 365.

• Log emails and meetings from Outlook to accounts, contacts and bookings.
• Keep sales appointments visible in Thynk and in Outlook.
• Send emails from Thynk.

Thynk University includes lessons that explain how to set this up.

Thynk's Event Manager gives sales, catering and conference services teams four view types for the events table on a group booking, so each role can focus on the columns that matter for MICE and banquet operations. The view selector sits in the top right of the Event Manager table. The default is Attendance View, and Thynk remembers your last choice in the browser on that device.

• Attendance View — day-to-day event management with guest counts: name, when, function, function space, expected, set, guaranteed and actual guests, status and setup.
• Forecast View — a financial and operational snapshot with event type, total forecast and average checks where those are configured in Thynk.
• BEO View — banquet event order detail for operations, including setup and breakdown times, BEO description and event descriptions.
• Custom views — organisation-level views configured by your Thynk administrator, shown alongside the standard views in the same selector.

Use Attendance View for guest-count work, Forecast View when reviewing revenue across events on a booking, and BEO View when preparing operational detail. Switching views keeps you in the same Event Manager table, so large multi-day programmes stay easy to navigate.

Learn more in the Thynk University Events course.

Thynk maps group affiliations through account hierarchies and reference data.

• Accounts can be linked in parent and child hierarchies, for example a corporate group and its local offices.
• Property segments are mapped to corporate segments for consistent reporting.
• Revenue can be attached to a company, an agency, a booker, a guest and a segment.
• Revenue is then consolidated by role and hierarchy level.

Sales and revenue teams can assign rates correctly and report on the full value of each affiliation.

Thynk helps properties see the effect of their direct booking work quickly, because every inquiry and booking is tracked from the start.

• Online booking and inquiry forms capture requests directly from your website.
• Dashboards show direct booking volumes, conversion and revenue over time.
• Teams can compare results by channel, segment and period.

With these insights, sales and marketing teams can adjust their approach early and build on what works.

Yes. Thynk integrates group bookings with major PMS, including OPERA Cloud (via OHIP), Mews, SIHOT, Protel and StayNTouch, and with other systems through API connections.

• Group blocks and reservations are created in your PMS from Thynk.
• Group reservations synchronise automatically, keeping data consistent across systems.
• Event-level information stays in Thynk, your dedicated sales and catering platform.

Sales and reservations teams work from the same group data without re-keying.

Thynk's Event Manager uses a fast overbooking process that checks function space conflicts the same way whether you create, edit or clone an event, or clone a whole booking. It supports both first-come, first-served selling and backup or second-option offers, and it keeps the function diary quick to load.

Every event has the status you see plus a background overbooking status that decides whether it counts in conflict checks. Statuses are colour coded to match your property's configuration:

• Inquired (blank) never holds space and suits early-stage enquiries.
• Nonholding (grey) is past enquiry but doesn't hold space, for example a waitlist or backup offer.
• Holding (green) holds the space as a first or exclusive option while an offer is out.
• Confirmed (green) is a signed event using the space.
• Cancelled (red) no longer counts.

Your property may use its own status names, such as Optional for a holding status.

As you work, Thynk validates guest numbers against the space's maximum capacity or capacity by setup. If a combination of timing, function space and status would overbook a space, Thynk flags it on the event, and hovering over the marker shows the details. You can then pick another space or switch the event to a nonholding status, such as waitlist.

Learn more in the Thynk University Events course.

Yes. Thynk includes flexible tools for working with many events at once.

• Clone a booking with all of its events or with a selected subset.
• Copy events covering a single day or multiple days.
• Select events by type and update them together with mass editing.

These tools save time on large and recurring programmes, while every event remains individually editable.

Yes. Thynk includes a full, ready-to-use banquet and catering tool.

• Function diary and space management: combined spaces, capacities, overbooking per rank, privatisation, blackout periods and events in town.
• Products: items, menus, combo products, service packages, AV equipment and flexible pricing.
• Documents: e-proposals, contracts and BEOs with change tracking.
• Operations: service orders and supplier requests for third-party equipment.
• Finance: pro formas, collection, e-payments and commission management.

It also includes a meetings and events direct booking engine.

Yes. Thynk is designed for sales teams that handle many group bookings in parallel.

• Manage room blocks, events and catering for each group in its own booking.
• Track pickup and release dates for every block.
• Use list views and dashboards to see all active groups by status, arrival date or sales manager.

Because Thynk is built on Salesforce, it supports large teams and portfolios, from a single property to a hotel group.

Yes. Thynk is built on Salesforce, the world's leading AI CRM, and uses Salesforce standards.

• Thynk is upgraded automatically with each Salesforce release.
• It includes account, contact and sales activity management.
• Territory management, roles, hierarchies and permissions are built in.
• Users work from desktop, the mobile app or Outlook.
• Analytics show sales contribution per staff member, team, segment and property.

Hotels and venues get a proven CRM foundation tailored to hospitality sales.

Thynk's Event Manager helps sales and conference services teams add events to group bookings, conferences and MICE programmes from the Events tab on a booking. Open the booking, select the Events tab, then click Add Event to open the New Booking Event side panel.

Assign a Function (function type) first. By default, Thynk names the event from the function type and function space, for example Wedding – Ballroom. Next choose a Function Space filtered to the property on the event. For a multi-property booking, set the property on the event before selecting a space. If you leave the function space blank, Thynk assigns the property's default To Be Confirmed space. Agreed Guests defaults to the booking guest count, and you can set an optional Setup style.

The start date defaults to the booking's first date. When you save, Thynk can fill start and end times, setup and related defaults from Booking Event Defaults for that function type, then the parent product, then property settings. Event Status is prefilled from your property's booking-to-event status mapping, and you can set a different status when needed — for example holding space on a tentative booking, or keeping an inquired status for a possible extra event on a confirmed booking.

Enter unit price, pricing type, discount or complimentary settings as required, then click Save or Save & New to create another event.

Learn more in the Thynk University Events course.

Yes. Thynk is a multi-property platform, so events can be managed across several hotels or venues.

• Check function space availability for each property.
• Create bookings that include events and accommodation at more than one property.
• Report on events across the portfolio or for one property at a time.

Group and cluster sales teams use one system, while each property keeps control of its own space and operations.

Templates make proposals faster to produce and consistent in quality. Thynk includes an integrated document generation tool based on flexible Word templates.

• Templates include dynamic and conditional fields, images and tables.
• Output can be an interactive e-proposal, PDF, Word, Excel or email.
• Responses from e-proposals are fed back into Thynk automatically.
• Documents can be sent for e-signature.

Sales managers create professional, accurate proposals in minutes, and the brand stays consistent across every property.

Thynk is built on Salesforce, and data protection is part of how the platform is designed and operated.

• Certification: Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Access control: profiles, permission sets and roles decide who can see and edit personal data.
• Audit trail: changes to records can be tracked.
• Data management: personal data can be updated, exported or deleted to respond to data subject requests.

These capabilities help hotels and venues meet their GDPR obligations for guest and customer data.

Find out more in the Thynk Trust Center.

Thynk's Event Manager lets sales and catering teams add food and beverage, equipment and other products to events directly from a group booking's events table, either to one event or to many events in a single step.

To add products, click an event row (or tick several events), choose Add Products, then find the product with the product type filter, the accounting category filter or the search bar. Drag the product into the Event Products column and adjust quantity, timing, guest count, price or discount, and pricing type (per unit or per guest). By default, a product's timing and guest count follow its event; unlink either to set specific values. When you add a product to several events at once, each product takes its guest count from its own event, or from the package guest count when the event belongs to a package.

To update many products together, tick them in the Event Products column, make the change on one product, select Apply to all selected and click Apply.

For events in a custom package, adding a product from an individual event shows an Include in Package toggle that places the product inside the package. The Products icon on each event opens a side panel with the agreed guests, quantity, price per guest, total sales price and timings of every linked product.

Learn more in the Thynk University Events course, which includes the lesson "How can I add, edit, and view products in the Event Manager?".

Yes. Thynk supports several rates on the same room block.

• Apply different rate codes to different room types or dates within one block.
• Daily prices come from the rate prices per day by default.
• Users with the right permissions can edit the actual price on the block.

This gives group sales teams the flexibility to build tailored offers while keeping pricing under control.

In Thynk, event-only bookings (meetings and events with no guest rooms) can still need a room block so the property stays aligned with its PMS, for example so a paymaster account can be created. A property-level setting controls whether Thynk automatically creates that room block when a booking moves to its second stage with no guest rooms.

When auto-creation is on (the default):

• Thynk creates a room block with zero guest rooms as the booking advances.
• The Enhanced Room Block Manager refreshes at once, so users see the new block without reloading the page.
• Room blocks with no guest rooms stay collapsed by default, with a View control to expand and add rooms when needed.

The setting applies to properties on supported PMS connections, including OPERA Cloud via OHIP, Mews and StayNTouch. It leaves bookings that already have a room block or guest rooms unchanged. Properties that prefer to create room blocks only by hand can ask Thynk support to turn auto-creation off for that property.

This keeps event-only workflows consistent across group sales and MICE teams: the diary and PMS stay in step, while empty room blocks remain easy to spot and expand when overnight rooms are added later.

Thynk shows the cost and profit behind everything you sell on a booking, so sales and catering teams can see the margin on each line and your analytics stay accurate. Open any booking product, combo product or booking event after saving it and scroll to the Cost Overview section, where help texts (the i icons) explain every field.

• Booking products: the Unit Cost is set up by your Thynk Admin, and Total Cost = Unit Cost × Guests × Quantity.
• Combo products: the Combo Cost is built automatically from the costs of the individual combo items, and Total Cost = Combo Cost × Guests × Quantity.
• Booking events: costs come from the function space, which your admin sets up with a Unit Cost per Hour for hourly rentals or a Fixed Cost per event. With hourly pricing, Total Cost = Unit Cost per Hour × the hours you hold the space.

In every case, Contribution Margin = Sales Price Excl Tax minus Total Cost. It can be negative, for example when you include a complimentary item that still carries a cost, which makes concessions easy to spot. If you switch a booking product's Pricing Type between Per Guest and Per Item, update its Unit Cost at the same time so the margin stays accurate.

Learn more in the Thynk University Events course.

The GRC (Guest Room Control log) shows which groups are in house and how many rooms each one holds, night by night, ideal for sales meetings and month-ahead planning. The Thynk GRC opens straight from your Thynk Home Page, and anyone can print it or download it without an extra licence.

1. Click the App Launcher (the nine dots at the top left), type GRC and open Thynk GRC.
2. Choose the Property, a Status (leave it blank to see all statuses) and the Reporting Period, then click Apply.
3. Expand each month to see subtotals by status, then expand a subtotal to list the bookings; grand totals sit at the bottom.
4. Use the options at the top of the GRC to print it or save it as a PDF, or download it as an Excel sheet.

For each day you see the Agreed, Blocked and Pickup rooms, total rooms, total revenue grouped by revenue category, and the average rate (ADR), which excludes complimentary rooms in line with industry standards. Agreed figures reflect active inventory only, and the GRC supports the Reservation Only flow by counting reservations held in Thynk in the Blocked and Pickup figures. For predicted rooms, a daily occupancy % or views by segment, use the Analytics GRC in Thynk Dashboards.

Learn more in the Thynk University Bookings course.

Thynk's Invoicing module keeps every invoice tied to its booking, with a detailed breakdown that also powers merge documents and finance reporting. Open an invoice from the booking's related tab (often called Payments) and select Invoice Breakdown to see three levels of detail:

• Invoice Lines show the priced items on the booking at a high level, for example a package as a single line.
• Invoice Items show the full detail, including what sits inside each package, so wines included in a package are listed separately from wines added as products.
• Invoice Subtotals show the totals by VAT category. If a booking is set to No VAT, Thynk sets the VAT category and percentage on every item to 0 automatically.

Each invoice has its own History tab, so you can see what changed and when, and you can upload notes or files to the invoice for your team.

To record a payment, open the booking's Payments tab, click New in the Payments section, complete the fields and save. Every payment appears on the booking and flows automatically into the invoice's Paid Amount field. When the final payment is due, create an invoice with Invoice Type set to Final and bill either the full booking or just the remaining items.

Learn more in the Thynk University Bookings course.

Users with product management rights can create new products directly in Thynk.

1. Open the Products tab and click New.
2. Enter the product name, price, category and other details, then save.
3. Add the product to packages or bookings as needed.

Access to product creation is controlled by your Salesforce profile and permission sets, together with your Thynk role and page layout. If you need to create products, ask your administrator to grant create access on products and include the New button on your page layout.

Yes. Thynk manages inquiries, RFPs and direct bookings in one platform.

• Centralise inbound inquiries from channels such as Cvent and email.
• Score leads to prioritise the best opportunities.
• Create direct bookings with real-time availability and configured service packages.

Every request follows the same process from first contact to confirmed booking, with full reporting on conversion.

Yes. Thynk offers flexible cloning and copying of event information.

• Clone a single day or multiple days of an event.
• Copy events with their function space, timings, products and setup.
• Adjust dates, participant numbers and details after copying.

Copying saves time when building multi-day programmes or recurring events, while every copied item stays fully editable.

Thynk document templates are flexible and designed for multi-property and multi-brand organisations.

• Dynamic content: headers, footers, property information and property images are filled in automatically.
• Multi-tab layouts: templates can combine several sections, such as accommodation, events and catering, in one document.
• Brand and property variants: each brand or property can have its own look and wording.

Thynk is designed as a multi-brand, multi-property, multi-service platform, so one set of templates can serve the whole portfolio.

Thynk's Event Manager is built for large group bookings, conferences and multi-day MICE programmes, where updating events one by one would take hours. Teams can select several events and change, clone, add products to or delete them together, straight from the events table on the booking.

Tick the checkboxes on the left of the events table to select the events you need. The number of selected events appears next to the Events heading, and the bulk actions appear above the table:

• Clone Events copies all selected events to other days, for example every Day 1 event to Day 2, or a set of breakout sessions six times over.
• + Add Products adds the same products, such as menus or equipment, to every selected event.
• Delete removes the selected events and their related products in one action.

To edit, double-click any cell while several events are selected. An Apply to all checkbox is ticked by default, so the new value goes to every selected event. Changes are highlighted in purple so you can review them, then click Apply to save. Function spaces belong to a single property, so on a multi-property booking you set each property's spaces separately.

Learn more in the Thynk University Events course.

Thynk reports on event revenue so sales and catering teams can see which events and segments perform best.

• Report revenue per event, booking, function space or market segment.
• Compare revenue across periods, properties and event types.
• Combine event revenue with accommodation revenue for a total view of each booking.

Reports are built with Thynk's drag-and-drop report builder and can be added to dashboards for managers.

Thynk's Check Availability view helps sales managers and Global Sales Office teams compare function space across properties before quoting a group or event. Two parts of the screen work together, and each follows clear rules.

The property selector:

• Lists every property the user is allowed to see, based on their Salesforce access.
• Can be narrowed further by an administrator with a custom filter, so teams only see the hotels and venues relevant to them.

The availability grid shows a property when:

• It is included in the active property filter. On first load this is the user's default hotel, and choosing Any Property shows every property the user can access.
• It owns at least one active space area for function space (paymaster space areas are excluded).
• It matches the selected resort, when a resort filter is applied.

Because the grid is driven by property access and active space areas, administrators control what appears by managing user access, default hotels and the status of each property's space areas. This keeps multi-property MICE and group sales teams focused on the venues they can actually sell, with one consistent view of function space availability across the portfolio.

Rooming lists are managed on the booking's room block in Thynk.

• Open the booking and go to the room block to view its rooming list.
• Add, edit or import guests and assign them to room types and dates.
• Update sharers, arrival and departure dates and special requests.
• Synchronise the list with the PMS to create or update reservations.

Events and banquet teams see the same up-to-date guest information, which supports smooth check-ins for every group.

Integrating Cvent RFPs with Thynk's venue CRM brings clear benefits:

• Every RFP is recorded against the right client account.
• Teams answer faster, with live function space and room availability.
• Proposals are consistent, using templates and configured packages.
• Client history, including past RFPs and events, is available to the whole team.
• Reports show which Cvent clients bring the most value.

Venues build stronger relationships with planners and win more repeat business.

Property admins can reassign records in bulk when sales responsibilities change.

1. Filter the records by current owner, territory or property.
2. Select the accounts, contacts and bookings to move.
3. Choose the new sales manager as owner.
4. Confirm the transfer, including related open activities if required.

Ownership stays accurate, clients keep a clear point of contact and sales performance reports credit the right person.

Cvent RFP integration brings event requests straight into the sales platform, so teams respond faster and lose fewer opportunities. In Thynk, built on Salesforce, it delivers:

• Automatic capture: RFPs from Cvent arrive as structured inquiries, with no retyping.
• Faster responses: room and function space availability is visible on the same screen as the request.
• One pipeline: Cvent leads sit alongside email, website and direct booking leads.
• Clear reporting: conversion and revenue from Cvent can be measured by property, segment and sales manager.

Hotels and venues spend less time on administration and more time winning group and event business.

Revenue analytics shows hotels and venues where their business comes from and where it is heading. Thynk, built on Salesforce, provides:

• Dashboards on sales contribution by staff member, team, segment and property.
• Pipeline and forecast reports for groups, meetings and events.
• Room block reports with agreed, blocked, forecast and pickup values.
• Drag-and-drop report building, so teams can answer new questions quickly.

With live data from sales, catering and events in one platform, managers can make pricing and sales decisions with confidence.

Thynk can update booking cut-off dates automatically, so room block release dates stay accurate without manual work.

• Cut-off dates are set on the booking and room block in the Thynk interface.
• Through the PMS integration, the cut-off date is sent with the block so both systems show the same date.
• Field mapping in the integration settings defines which fields are exchanged.

Accurate cut-off dates help revenue and reservations teams release unused rooms at the right time and protect inventory.

Packages bundle services such as meeting rooms, catering and equipment at one price. To add a package to a booking in Thynk:

1. Open the booking or event.
2. Choose the package from the packages configured for your property.
3. Adjust the quantity, dates and details if needed, then save.

The package's services and prices are linked to the booking automatically and appear in proposals, BEOs and invoices. Administrators manage package content and pricing centrally, so every sales manager sells the same, up-to-date offer.

Prospecting calls logged in Thynk are included automatically in activity reports and dashboards.

• Log calls as activities on the account, contact or opportunity.
• Use the call type to identify prospecting activity.
• Activity reports filter by user, date and type, so managers can track prospecting effort.

Because Thynk is built on Salesforce, calls logged anywhere in the platform feed the same reports, and access follows each user's permissions.

Group booking software saves hotel sales teams time at every step of the group process. In Thynk:

• Inquiries from Cvent, email and web forms are created automatically.
• Availability and rates are visible while the proposal is prepared.
• Proposals and contracts are generated from templates and signed electronically.
• Room blocks are pushed to the PMS, and rooming lists and pickup are tracked.
• Tasks and reminders keep follow-ups and cut-off dates on time.

Sales managers spend less time on administration and more time selling.

A channel hub enhances reservation system and lead management workflows by connecting them. In Thynk:

• Every inbound lead becomes an inquiry, whatever its source.
• Sales managers see PMS availability and rates while qualifying the lead.
• Won leads become bookings that update the PMS automatically.
• Reports link channel, conversion and revenue.

Hotels gain one consistent process from first request to confirmed reservation.

A channel hub improves lead management by giving every lead the same fast, consistent treatment. In Thynk:

• Leads from Cvent, email, web forms and direct booking are captured automatically.
• The email AI copilot turns emails into structured inquiries.
• Lead passing rules assign each lead to the right property or sales manager.
• Tasks and reminders ensure timely follow-up.
• Dashboards track response time and conversion.

Properties respond faster, lose fewer leads and understand which channels perform best.

Thynk gives hotels revenue analytics that cover the entire commercial process, not only the stay.

• One data model: CRM, groups, events and catering data sit together on Salesforce.
• Forward-looking: pipeline and pace reports show expected revenue before it is confirmed.
• Room blocks: agreed, blocked, forecast and pickup values are reported separately.
• Sales performance: contribution by staff member, team, segment and property.
• PMS data: synchronisation with PMS such as OPERA Cloud keeps actuals aligned.

Drag-and-drop dashboards let each team build the views it needs.

Sales managers can keep their processes compliant in Thynk with a few practices.

• Use dashboards to review key data, such as missing mandatory information or overdue deposits.
• Keep account and contact data accurate and up to date.
• Respect permissions and share records only through the platform.
• Set up alerts and approvals for steps that need review.

Thynk supports this with a secure foundation: it is ISO/IEC 27001 certified and SOC 2 Type II compliant and built on Salesforce, with audit trails and granular permissions.

Find out more in the Thynk Trust Center.

Integrating Cvent RFPs with Thynk brings event sourcing into a platform built for hotel and venue sales.

• Speed: RFPs arrive as inquiries, ready to answer.
• Accuracy: responses use live room and function space availability.
• Consistency: proposals follow your templates and pricing.
• Continuity: won RFPs become bookings with room blocks and events, without retyping.
• Insight: reports show the value of Cvent business.

Teams win more of the right business with less effort.

Thynk generates a Banquet Event Order (BEO) from the event details on the booking.

• Complete the mandatory event fields, such as date, times, function space and number of participants.
• Add the food and beverage, equipment and setup products for the event.
• Include instructions for operational teams.

Once the event data is complete, generate the BEO from the booking using your property's template. Every department then works from the same, accurate document.

A channel hub gives hotels and venues one place to manage every new lead. In Thynk:

• Requests from Cvent, email, web forms and the direct booking engine arrive as inquiries.
• Each inquiry is linked to the right account and contact, avoiding duplicates.
• Lead scoring helps teams prioritise the best opportunities.
• Automatic routing and follow-up tasks keep response times short.

Hotels and venues handle more leads with the same team and see clearly where their business comes from.

Cvent RFP integration connects event sourcing directly with meetings and events management. In Thynk:

• RFPs from Cvent create inquiries with dates, attendees, room and space requirements.
• Sales managers check function space and room availability in the function diary.
• Proposals are generated from templates using the RFP details.
• Confirmed events move straight into event planning, BEOs and invoicing.

The whole journey, from RFP to event delivery, runs in one Salesforce-native platform, which shortens response times and keeps every detail consistent.

Thynk shows total production, the combined business an account or agency brings, directly on the record and in reports.

• Open the account or agency to see revenue, room nights and events.
• Production includes business where the account acted as company, agency or booker.
• Reports compare production by period, property and segment.

Sales managers use production to prioritise key accounts, prepare negotiations and track growth.

Scheduler grouping lets venues book several resources together as one unit.

• A resource group combines individual resources, such as meeting rooms that are booked together for a larger event.
• When the group is booked, Thynk automatically reserves each resource in it.
• The scheduler shows every grouped resource as occupied.

This prevents double bookings across related spaces and makes complex MICE events quicker to schedule.

Thynk is built natively on Salesforce, giving hotels and venues enterprise-grade security, scalability and access to the Salesforce AppExchange ecosystem of business applications. Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.

On this foundation, Thynk’s hospitality-specific modules for sales, catering, events and group bookings are designed by industry experts, so teams work in one connected platform built around the way hotels and venues sell and deliver business.

Thynk can add your signature to generated documents automatically.

1. Open your user profile in Thynk.
2. Upload an image of your signature, or capture it directly.
3. Save your profile.

From then on, proposals, contracts and other documents generated from templates that include the signature field show your signature automatically. Combined with e-signature for customers, this speeds up contract approval and gives every document a professional finish.

The Function Diary shows all function spaces and their availability in one calendar view.

1. Open the Function Diary and choose the date range.
2. Filter by space, date or event type to check availability and capacity.
3. Select a free slot to block the space directly from the diary.
4. Enter the event details and save.

The event is linked to its booking straight away, so conference services and banquet teams avoid double bookings and use space efficiently.

Group booking software connected to reservation systems keeps group inventory accurate across every channel. With Thynk:

• Room blocks created by sales are sent to the PMS automatically.
• Pickup from the PMS updates the block in Thynk.
• Room types, rate plans and prices stay aligned between systems.
• Rooming lists and reservations are managed from the booking.
• Cut-off dates release unused rooms on time.

Hotels avoid double entry, protect inventory and give revenue managers a reliable view of group demand.

Some spaces, such as large foyers or exhibition areas, can host several events at the same time. Thynk supports this with multi-event settings.

1. Open the function space configuration.
2. Enable the option that allows several events at once.
3. Set the maximum number of concurrent events and any capacity rules.
4. Save the configuration.

The Function Diary then accepts overlapping events in that space within the limits you set, helping venues use their space to the full.

Sales managers see function space availability in Thynk through the Function Diary and availability views.

• The Function Diary shows every space by day and time, with booked and free slots.
• Filters narrow the view by space, capacity or event type.
• Availability views combine spaces with guest room availability for group requests.
• Tentative and definite events are shown clearly.

Sales managers can answer client requests on the spot and coordinate with conference services before confirming.

Thynk stores customer documents on the records they belong to.

• Open the booking to see its proposals, contracts, pro forma invoices and BEOs.
• Open the account to see documents across all its bookings.
• Use global search to find documents by name or content.
• Document status and version history are visible on each document.

Sales and events teams work from the same documents without switching systems.

Yes. Thynk protects sensitive attendee information, such as dietary requirements and allergies.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Data is stored on the Salesforce platform, which Thynk is built on, and encrypted in transit and at rest.
• Permissions decide which users can view or edit attendee details.
• BEOs share the requirements with the operational teams that need them.

Event teams can deliver for every guest while keeping personal data protected.

Find out more in the Thynk Trust Center.

The channel hub connects every source of new business to the sales team. In Thynk, it plays three roles:

• Capture: Cvent RFPs, emails, web forms and direct bookings become structured inquiries.
• Route: lead passing sends each inquiry to the right property, team or sales manager.
• Measure: reports show volume, conversion and revenue for every channel.

Combined with Thynk's PMS integrations and open API, the channel hub keeps data consistent from the first request to the confirmed booking.

Cvent RFP integration links event sourcing with sales and event management, so every opportunity is handled in one flow. In Thynk:

• RFPs from Cvent create inquiries automatically.
• Sales managers prepare proposals using live room and space availability.
• Won business converts into a booking with room blocks and events.
• Events teams plan menus, setups and BEOs from the same booking.

Clients receive faster, more accurate responses, and nothing is lost between sales and operations.

A channel hub improves revenue analytics because every lead is captured with its source. In Thynk:

• Inquiries from Cvent, email, web forms and direct booking are tagged by channel.
• Reports show volume, conversion and revenue for each channel.
• Managers compare channels by property, segment and period.
• Pipeline reports forecast revenue from open inquiries.

Hotels can invest in the channels that bring the most valuable business.

Thynk lets you add instructions to an event and choose on which days they appear on the BEO.

1. Open the booking and select the event.
2. Add an instruction, for example for setup, catering or AV.
3. Select the event day or days on which the instruction applies.
4. Save and generate the BEO.

Each operational team sees the right instructions on the right day, which is especially useful for multi-day conferences and group programmes.

Cvent RFP integration adds a major source of group and event business directly to the venue CRM. With Thynk:

• RFPs become inquiries linked to the right account and contact.
• Function space and room availability are checked in the same platform.
• Responses and proposals are prepared from templates.
• Reports show how many Cvent RFPs are won and the revenue they bring.

Venue sales teams answer faster, keep a complete client history and focus on the opportunities with the best value.

A hotel CRM manages relationships with companies, agencies, bookers and guests. Thynk's hotel CRM is built on Salesforce, the world's leading CRM platform.

• Accounts and contacts with full history of bookings, activities and revenue.
• Golden records: account and contact data from several sources are cleaned up and de-duplicated.
• Outlook and Office 365 integration, so emails and meetings are logged automatically.
• Territory management, roles and account life cycle automation.

Sales teams know every client well, and managers see how each relationship contributes to revenue.

Administrators can set a default occupancy for room blocks, such as single or double.

• The default is configured per property in the room block settings.
• New room blocks use the default automatically.
• Sales managers can change the occupancy for a specific block when needed.

A suitable default saves time, keeps guest numbers accurate and makes revenue and PMS data consistent with how each property sells its rooms.

Thynk makes full buyouts simple to set up.

1. Create the booking for the private event.
2. Select the full buyout option for the dates required.
3. Thynk blocks the guest rooms and function spaces for exclusive use.
4. Add the event details, packages and services.

The function diary and availability views show the hotel as exclusively reserved, so no conflicting business is taken, and the full value of the buyout appears in reports.

Cvent RFP integration improves revenue analytics by making every RFP a measurable record in the sales platform. In Thynk:

• Each RFP is tracked from receipt to outcome.
• Reports show win rates, response times and revenue from Cvent.
• Results can be compared by property, segment and sales manager.
• Lost business is recorded with reasons, helping teams refine pricing and strategy.

Revenue and sales leaders see clearly how much Cvent contributes and where to focus effort.

Thynk supports lead sharing between properties, so every inquiry can be placed with the property that suits it best.

• Pass the lead to another property or a central sales team.
• Tasks and notifications prompt the receiving team to review and convert the inquiry.
• Each property's data stays private, while the lead and its history move with it.

Lead passing helps multi-property groups and global sales offices keep business within the portfolio.

You can tailor the Accounts and Contacts lists on your Thynk home page to show what matters most to you.

• Choose or create a list view, for example "My active accounts".
• Add filters, such as account type, owner or last activity.
• Select and reorder the columns, such as account name or contact phone.
• Set the sort order.

Your key clients and contacts are visible as soon as you log in, which speeds up follow-ups.

Hospitality software brings hotel sales, catering and event processes into one system, so teams spend less time on administration. Thynk, a Salesforce-native hospitality commercial platform, improves hotel operations by:

• Sharing one booking across sales, reservations, events and operations.
• Synchronising room blocks and reservations with the PMS.
• Producing BEOs and service orders with change tracking, so operations always have the latest details.
• Automating tasks, reminders and deposit follow-ups.
• Giving managers live dashboards on business on the books.

The result is smoother handovers, fewer errors and better guest experiences.

Thynk is a Salesforce-native platform that supports the full MICE process for hotels and venues, from first request to final invoice.

• Leads and RFPs: Cvent RFPs, emails and web forms become structured inquiries in one pipeline.
• Group rooms: room blocks are managed with agreed, blocked, forecast and pickup values and synchronised with the PMS.
• Function space: the function diary shows availability, capacities and combined spaces.
• Event delivery: packages, menus, AV and BEOs with change tracking keep operations informed.
• Finance and reporting: pro formas, deposits, invoices and dashboards on revenue and pace.

Sales, events and operations teams work from one set of data for every meeting, incentive, conference and exhibition.

Start your Thynk administration journey with Thynk University.

1. Follow the foundation lessons to understand the core concepts of Thynk.
2. Continue with the property admin course for setup and configuration.
3. Use the admin lessons as a reference for tasks such as users, permission sets, function spaces and templates.

The courses give step-by-step guidance and best practices for every stage of setup.

Hospitality software helps hotels and venues manage sales, guests and events in one system. Thynk is a Salesforce-native hospitality commercial platform for hotel and venue sales, catering, events and MICE.

• Hotel CRM: accounts, contacts, activities and pipeline, with Outlook and Office 365 integration.
• Event management: function diary, space management, packages, BEOs and invoicing.
• Group bookings: room blocks synchronised with the PMS.
• Analytics: dashboards on pipeline, revenue and sales performance.

Because CRM and event management share one data model, sales and operations teams work from the same information.

Connecting a channel hub with reservation systems helps hotels convert more business at the right price. In Thynk:

• All inbound leads arrive in one pipeline, so none are missed.
• Live availability and rates from the PMS support fast, accurate offers.
• Lead passing offers business to sister properties when another hotel in the group is the better fit.
• Confirmed room blocks update the PMS automatically.
• Reports show which channels and segments convert best.

Sales teams work faster, and revenue stays within the portfolio.

A hotel CRM strengthens relationships by giving every team the full picture of each client. With Thynk, built on Salesforce:

• Accounts, contacts, bookers and agencies are linked to their bookings and revenue.
• Emails and meetings from Outlook and Office 365 are logged automatically.
• Account life cycles, tasks and follow-ups are automated.
• Duplicate records are merged into a single golden record.
• Sales users can work from the Salesforce mobile app.

Teams personalise their service and spot opportunities to grow each relationship.

Thynk combines certified security with detailed controls for booking management.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Profiles, roles and permission sets control who can view, create or change bookings.
• Field history and audit logging track changes to bookings.
• Approval processes can protect key steps, such as moving blocked events.
• Data is encrypted in transit and at rest on the Salesforce platform, which Thynk is built on.

Hotels and venues manage bookings securely and can show who changed what and when.

Find out more in the Thynk Trust Center.

Lead management turns a venue CRM into an active sales tool. Thynk provides:

• Lead capture from Cvent, email, web forms and direct booking.
• Lead scoring and qualification.
• Lead passing between venues, properties and central sales teams.
• Automated tasks and reminders for follow-up.
• Conversion of qualified leads into bookings with one click.

Combined with full account and contact history, venue teams know which leads to pursue and how to win them.

Cvent RFP integration extends a venue CRM with a direct feed of qualified event requests. In Thynk, it adds:

• Automatic creation of inquiries, accounts and contacts from RFPs.
• A complete history of each planner's requests and events.
• Fast proposals using live availability and venue packages.
• Reporting on Cvent volume, win rate and revenue.

Venue sales teams gain more opportunities and the information to win them.

Thynk protects customer data with certified security practices and the enterprise-grade Salesforce platform it is built on.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Data is encrypted in transit, and file systems and file stores are encrypted.
• Security controls include host hardening, infrastructure as code, penetration testing and a change management workflow.
• Access is controlled by profiles, permission sets and sharing rules, so users see only the data they need.

Together, these measures help hotels and venues protect guest, account and booking data.

Find out more in the Thynk Trust Center.

Thynk's hotel CRM, built on Salesforce, manages group bookings from the first inquiry to the final invoice.

• Accounts and contacts: every group is linked to its company, agency and booker, with full history.
• Room blocks: agreed, blocked, forecast and pickup values are managed and reported separately.
• PMS synchronisation: blocks, room types, rates and rooming lists sync two-way with PMS such as OPERA Cloud and Mews.
• Documents: proposals and contracts are generated from templates with e-signature.

Sales teams work from accurate, shared data, and managers track group revenue across properties.

Yes. Thynk is designed to handle sensitive sales documents securely.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Proposals, contracts and BEOs are stored on the Salesforce platform, which Thynk is built on, with encryption in transit and at rest.
• Document access follows the permissions of the related record.
• Contracts can be signed electronically through e-signature services such as Sertifi.

Sales and catering teams can create, store and email documents with confidence.

Find out more in the Thynk Trust Center.

Yes. Thynk can send Activity Summary Reports automatically on a schedule.

• Choose the report, the recipients and the frequency.
• Reports arrive by email, so sales managers see prospecting calls and other activities without opening Thynk.
• Recipients can be updated at any time.

Scheduled reports keep the whole team informed about pipeline activity with no manual effort.

Thynk lets conference services and banquet teams print banquet checks directly from the event.

1. Open the Events area and find the banquet event.
2. Open the event details and select the option to print banquet checks.
3. Choose the print settings and preview the checks.
4. Generate and print the checks.

Before printing, check the guest and billing information and use the preview to confirm the layout. Because the checks use the event's products and prices, billing stays consistent with the BEO and invoice.

Thynk records every client interaction and planned follow-up on the related record.

• Calls: log a call on the account, contact or booking with notes and outcome.
• Appointments: create meetings, which can sync with Outlook and Office 365.
• Future traces: create tasks with due dates to plan follow-ups, with automatic reminders.

All activities appear on the record's timeline and in activity reports, so the whole team has full context and no follow-up is missed.

Thynk records several attendance figures for each event, so every team plans with the right number.

• Agreed: the number confirmed when the booking is made.
• Expected: the forecast attendance for the event day.
• Guaranteed: the minimum number the client commits to pay for.
• Set: the number the room is set up for.

Catering, staffing and room setups follow these figures, and invoices use the guaranteed or actual numbers as agreed.

Thynk includes commission management configured per property.

• Administrators define commission rates for each property and booking type.
• Commissions are linked to agencies or intermediaries on the booking.
• Amounts are calculated automatically from the booking revenue.
• Reports show commissions due and paid.

Finance teams get accurate figures, and sales teams see the net value of agency business.

Thynk combines a channel hub for inbound leads with integrations to reservation and property management systems, which improves how hotels sell and distribute group and event business.

• Leads from Cvent, email, web forms and the meetings and events direct booking engine arrive in one place.
• Room types, rates and availability come from the connected PMS.
• Confirmed room blocks and reservations flow back to the PMS automatically.
• Thynk's open API connects further systems in real time.

Hotels respond with accurate offers and keep inventory consistent across systems.

Thynk keeps every contract you send on the related booking and account.

• Open the booking to see its contracts and their status.
• Use the contracts list view to see all contracts, filtered by customer, date or status.
• Open a contract to view, update or resend the document.

Contract status, such as sent, accepted or signed, is visible to the team and in pipeline reports, so follow-ups are never missed.

Thynk tracks deposits and payments directly on the booking.

• Set a deposit schedule with amounts and due dates.
• Record payments with method, amount and date received.
• See the status of each deposit, such as due, received or refunded, and the balance outstanding.
• Send automatic reminders for upcoming and overdue deposits.

Finance and sales teams share one view of payment status, and pro formas and invoices stay consistent with the booking.

Yes. After copying an event in Thynk, you can update it before or after saving.

• Change the date, start and end times and function space.
• Update the number of participants and the setup.
• Adjust products, packages and instructions.

Copying events saves time on recurring meetings and multi-day programmes, while each event stays fully editable.

Yes. In Thynk, one contact can be related to several agencies or companies.

• The contact keeps one main account.
• Additional relationships link the contact to other agencies.
• Each relationship can have its own role.
• Bookings and activities show the agency involved.

This reflects how planners and bookers really work, avoids duplicate contacts and gives sales managers the full picture of each relationship.

Thynk controls access to bookings and sensitive information through several layers.

• Role-based access with profiles, roles and permission sets, so only authorised staff modify bookings.
• Sharing settings that limit data by property, team or corporate level.
• Single sign-on and multi-factor authentication for user login.
• Field history and audit trails that record changes.

Thynk is built on Salesforce and is ISO/IEC 27001 certified and SOC 2 Type II compliant, giving hotels and venues a secure foundation for their operations.

Find out more in the Thynk Trust Center.

Thynk uses Salesforce territory management to organise sales coverage.

• Define territories by region, market or client type.
• Assign sales managers to territories.
• Use rules to assign accounts to territories automatically.
• Set sales goals per territory and user.

Each sales manager sees their own accounts and targets, and reports compare performance across territories.

A channel hub is the part of hospitality software that collects and connects business from different channels. In Thynk, it brings together:

• RFPs from Cvent.
• Emails, which the email AI copilot turns into structured inquiries.
• Website inquiry forms and the meetings and events direct booking engine.

Each request becomes an inquiry in one pipeline, linked to the right account and contact. Integrations with the PMS supply availability and rates, and Thynk's open data model and API connect further systems. The result is one clean flow of data from first contact to confirmed booking.

Thynk connects group booking management with reservation systems and global sales offices (GSO).

• Reservation systems: room blocks, room types, rates and rooming lists synchronise two-way with PMS such as OPERA Cloud, Mews, SIHOT, Protel and StayNTouch, and Thynk's open API connects other systems.
• Global sales office: leads can be passed between properties and central teams, with consolidated reporting at corporate level.
• Multi-property: one platform supports several brands, currencies, languages and time zones.

Group business is managed consistently, whether it is sold locally or by a central sales team.

Thynk manages group inquiries and proposals in one workflow, from first request to signed contract.

• Group inquiries are entered with a status that drives the next steps in the sales process.
• Proposals are generated from configured templates, with room blocks, events and pricing pulled from the inquiry.
• Every inquiry and proposal stays linked to the account and contact.

Because Thynk is built on Salesforce, teams can track each proposal in reports and dashboards and follow up at the right time.

Thynk captures dietary requirements and allergies in dedicated fields on the event.

• Record requirements such as vegetarian, vegan or gluten-free, with numbers.
• Note allergies and accessibility needs.
• Use custom fields for any additional information your venue collects.
• All details appear on the BEO for the kitchen and service teams.

Every special request is documented and shared, so operational teams can prepare with confidence.

Thynk integrates group booking management with property management and reservation systems, so room blocks stay consistent everywhere.

• Two-way synchronisation with PMS such as OPERA Cloud (via OHIP), Mews, SIHOT, Protel and StayNTouch.
• Room types, rate plans, rate prices and availability come into Thynk.
• Agreed, blocked, forecast and pickup values, reservations and rooming lists are exchanged.
• Thynk accounts can provision PMS company profiles, with the Thynk account as the golden record.
• An open API and integration middleware connect other reservation systems.

Sales and reservations teams avoid double entry and work from the same numbers.

Thynk connects group booking management with global sales offices (GSO), so central teams and properties work as one.

• The GSO can create inquiries for any property and pass leads to local teams.
• Property availability and room blocks are visible centrally, synchronised from each PMS.
• Ownership and credit for each booking are tracked for sales contribution reporting.
• Permissions are set at property, group-of-properties and corporate level.

Group business sold centrally is handled with the same accuracy as business sold locally, and leadership sees consolidated results.

Function space pricing rules let venues adjust room hire prices automatically.

• Set a base price for each space.
• Apply multipliers or adjustments by date range, day of the week or time of day.
• Reflect demand, seasons and special events in the price.
• Test rules before applying them.

Sales managers quote the right price every time, and venues capture more revenue in high-demand periods while staying competitive in quieter ones.

Group booking software is at the heart of MICE events, because most meetings, incentives, conferences and exhibitions combine guest rooms with function space. In Thynk:

• Room blocks: agreed, blocked, forecast and pickup values are managed separately and tracked over time.
• PMS sync: blocks, room types, rates and rooming lists synchronise two-way with the PMS.
• Series and multi-block contracts: several blocks, even across properties, can sit under one contract.
• Cut-off dates: release dates are managed automatically.
• Events: meeting rooms, catering and BEOs are linked to the same booking.

Teams see the whole MICE programme, and revenue managers see its full value.

Each Thynk user can personalise the navigation tabs to match the way they work.

1. Click the edit option (pencil icon) on the navigation bar.
2. Add the tabs you use most, such as Inquiries, Bookings or Function Diary.
3. Rename, reorder or remove tabs as needed.
4. Save your changes.

Conference services, banquet and sales teams reach the tools they need in one click, which saves time throughout the day.

Conference services teams track client contact in Thynk on the booking and account.

• Log calls with notes linked to the booking or event.
• Schedule appointments, such as site visits and planning meetings, synced with Outlook.
• View a chronological history of all interactions.
• Create follow-up tasks with reminders.

When sales hands over a booking, conference services have the full context, and clients enjoy a seamless experience.

Permission sets give Thynk users exactly the access their role requires.

• A profile sets each user's baseline access.
• Permission sets add specific rights, such as managing room blocks or editing products.
• Rights cover reading, creating, editing, deleting and exporting records.
• Permission set groups bundle permissions for roles such as sales manager or property admin.

This applies the principle of least privilege. Regular reviews keep access aligned with each person's job, and Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.

Find out more in the Thynk Trust Center.

Group booking software manages room blocks and group business in one place, and it feeds revenue analytics with accurate data. In Thynk:

• Agreed, blocked, forecast and pickup values are recorded separately, with every change tracked.
• The group rooms control (GRC) report and dashboards show all values by date, property and segment.
• Pipeline reports forecast group revenue before it is confirmed.
• Blocks and pickup synchronise with the PMS, so figures stay current.

Revenue and sales teams can decide which groups to accept and at what rate, based on reliable data.

Thynk sends automatic reminders so client follow-ups happen on time.

• Reminders are triggered by rules, such as booking status, inquiry date, option date or deposit due date.
• They can notify the sales manager or email the customer using templates.
• Every reminder is logged on the related record.

Because reminders use the latest data, sales and events teams never overlook an option expiry, a contract follow-up or a payment.

Large group reservations involve many rooms, dates and guests. Thynk simplifies them by:

• Managing room blocks by night and room type, with agreed, blocked, forecast and pickup values.
• Placing several blocks, even across properties, under one contract.
• Synchronising blocks, rooming lists and reservations with the PMS.
• Processing large blocks in batches for smooth synchronisation.
• Tracking cut-off dates and deposits automatically.

Sales and reservations teams handle large groups accurately without repetitive manual work.

A combination space groups several function rooms that can be booked together as one larger space.

• Create the combination from the individual spaces it includes.
• Give it a clear name, distinct from the individual rooms.
• Define capacities, setups and amenities for the combined space.
• Review combinations when the venue's layout changes.

When a combination is booked, Thynk blocks each underlying room, so the Function Diary stays accurate and double bookings are avoided.

Thynk connects its channel hub to property management and reservation systems so hotel sales teams can sell with confidence.

• Inquiries from every channel show live availability and rates.
• Room blocks are created in Thynk and synchronised to the PMS.
• Pickup updates flow back to Thynk.
• Thynk's open API connects central reservation systems and other tools.

Sales teams quote accurately, avoid overbooking and keep every system up to date.

Thynk's Mews integration sends event revenue to Mews for invoicing.

• When a quote is won, Thynk creates orders in Mews automatically.
• Quote lines, such as meeting rooms, food and beverage and equipment, become order lines.
• Lines are grouped by date and service type.
• Tax codes and accounting categories are included on each line.

Events are invoiced fully from Mews without re-keying, and finance teams get accurate, consistent billing.

When the hotel CRM and revenue analytics share one platform, sales decisions are based on complete, current data. With Thynk:

• Account revenue is visible on every client record.
• Sales contribution is measured per staff member, team, segment and property.
• Pipeline and pace reports forecast future revenue.
• Managers identify the most valuable accounts and segments.

Because Thynk is built on Salesforce, reports and dashboards update in real time as bookings change.

Thynk captures guest details, including nationality, on group rooming lists.

• Enter nationality for each guest on the rooming list, or import it with the list.
• Guest details are linked to the reservations in the room block.
• Nationality data supports local registration requirements, reporting and personalised service.

Keeping guest information on the rooming list gives sales, reservations and front office teams one accurate source of group guest data.

Thynk is built on Salesforce, so booking management benefits from an enterprise-grade platform.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Data is encrypted in transit and at rest.
• Profiles, roles and permission sets control who can see and change each booking.
• Changes to key fields are tracked.
• Thynk is upgraded automatically with each Salesforce release.

Hotels and venues can manage sales, catering and MICE bookings securely and reliably as they grow.

Find out more in the Thynk Trust Center.

Thynk is built on Salesforce, so bookings, events and products are native Salesforce records.

• Products added to a booking are stored on the booking and its events.
• Reports, dashboards and automations work directly on booking and product data.
• Admins can extend the data model with their own fields and processes.

Keeping everything on one platform means sales, catering and finance teams always work from the same data.

Revenue analytics turns group booking and GSO activity into decisions. In Thynk:

• Group pipeline reports forecast revenue by arrival date, property and segment.
• Room block reports compare agreed, blocked and picked-up rooms.
• GSO contribution is measured alongside property sales.
• Dashboards show conversion, lost business and average rates.

Revenue managers and sales leaders can steer group strategy across the portfolio with one consistent set of figures.

Thynk reports support relative date filters, which update automatically over time.

1. Open the report in the report builder.
2. Select the date field, such as booking start date or inquiry created date.
3. Choose a relative range, such as LAST WEEK or THIS WEEK.
4. Save the report.

For a combined view, use a custom range from the start of last week to the end of this week. The report always shows the right period without manual changes.

Cvent RFP integration improves event management by carrying the client's requirements straight into event planning. In Thynk:

• RFP details, such as dates, attendees and meeting requirements, create the inquiry.
• Function space is checked in the function diary.
• Once the event is confirmed, the same booking holds setups, menus and AV.
• BEOs are generated with all details for operations teams.

Information is entered once and reused at every step, which means fewer errors and better-prepared events.

Scheduled reports in Thynk are sent by email through report subscriptions.

1. Open the report.
2. Select Subscribe or edit the existing subscription.
3. Add or remove recipients, such as users or groups.
4. Adjust the schedule if needed and save.

Recipients receive the report at the chosen frequency, so managers and teams always have current figures without logging in.

Combining a channel hub with reservation system integration gives hospitality teams one connected flow from lead to stay. With Thynk, the benefits include:

• No missed leads: requests from Cvent, email, web forms and direct booking land in one pipeline.
• Accurate quotes: availability, room types and rates come from the connected PMS.
• Less admin: confirmed room blocks and reservations synchronise automatically.
• Better insight: reports show conversion and revenue by channel.

Because Thynk is built on Salesforce, all of this runs on a secure, scalable platform that is ISO/IEC 27001 certified and SOC 2 Type II compliant.

A channel hub and reservation system integration make hospitality software faster and more reliable by removing manual steps. In Thynk:

• Inbound leads from Cvent, email, web forms and the direct booking engine arrive in one pipeline.
• Availability, room types and rates come from the connected PMS, so quotes are accurate.
• Room blocks and reservations synchronise two-way, avoiding double entry.
• Thynk's open API and integration middleware connect further systems in real time.

Teams respond to requests faster, data stays consistent, and managers see the full picture from lead to stay.

Yes. Thynk's integration with corporate email systems such as Outlook and Office 365 is secure and reliable.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Mailboxes connect with secure OAuth 2.0 authentication.
• Logged emails are stored on the Salesforce platform, which Thynk is built on, and follow each record's permissions.
• Corporate login through single sign-on and multi-factor authentication is supported.

Teams can log client emails with confidence that communication data is protected.

Find out more in the Thynk Trust Center.

Thynk is powered and hosted by Salesforce; Salesforce is upgraded through three major seasonal releases each year (Spring, Summer and Winter). Because Thynk is built natively on the Salesforce platform, hotels and venues benefit from every release with no disruption to their sales and catering work.

Thynk is ready for each release before it reaches customers:

• Tested in advance: Thynk's development and testing are done on Salesforce scratch orgs that already run the next Salesforce version as soon as it is available, ahead of production orgs.
• Seamless upgrades: Salesforce generally applies upgrades outside business hours, and the upgrade itself is quick.
• Business as usual: bookings, events, function diaries and integrations keep working as normal after the upgrade, so teams can carry on with their day.
• Automatic benefits: Thynk is upgraded automatically with each Salesforce release, so new platform capabilities in security, automation, reporting and the user experience become available without a separate project.

Customers who want an early look at what is new can review the Salesforce release notes or use a Salesforce sandbox preview. The result is a platform that stays current with Salesforce's latest innovation while hotels and venues keep focusing on their guests and revenue.

A hotel CRM manages clients and sales activity. In Thynk, the hotel CRM and group booking management work together on Salesforce.

• Inquiries for groups start from the account and contact in the CRM.
• Room blocks, rates and events are added to the booking.
• Proposals and contracts are generated with client details already filled in.
• Revenue from each group is attributed back to the client account.

Sales teams handle the group from first contact to departure, with a complete client view.

Thynk supports multiple currencies and assigns the right one automatically.

• Each property is mapped to its local currency.
• When a new account or booking is created for a property, the property's currency is applied.
• Reports can convert amounts so revenue is compared across countries.

Hotel groups operating in several countries get correct currencies automatically and accurate, consolidated financial reporting.

Thynk's document generation supports several contract versions and languages.

• Templates are created for each language, such as English, French or Dutch, and each contract type.
• Templates are tagged with their language and type.
• Thynk selects the right template based on the customer's language or the contract classification.
• Previous versions are kept for reference.

Properties serving international markets produce accurate, localised contracts with less manual work.

A hotel CRM manages relationships and sales with companies, agencies and guests. Thynk's hotel CRM, built on Salesforce, works closely with email.

• Automatic email notifications alert users to new inquiries, assignments and approvals.
• Outlook and Office 365 integration logs emails and meetings on the right records.
• Email templates send confirmations, proposals and reminders with merge fields.
• The email AI copilot turns incoming emails into inquiries.

Teams never miss an important update, and every client conversation is captured.

Thynk lets administrators configure booking statuses and event statuses separately, so each reflects its own stage.

• Define the status values for bookings and for events, for example prospect, tentative and definite.
• Use Salesforce Flow to update statuses automatically based on your business rules.
• Display both statuses clearly on the booking and in the function diary.
• Report on bookings and events by status.

For example, a booking can be definite while one of its events is still tentative, giving sales and operations an accurate picture.

In Thynk, group booking management and the venue CRM are part of the same platform, which helps sales teams sell more.

• Each group booking is linked to its account, contact and agency.
• Client history shows past groups, events and spend.
• Sales managers spot repeat business and upselling opportunities.
• Pipeline reports show the value of open group opportunities.

With rooms, events and client data together, teams make stronger offers and build long-term relationships.

Property admins set up email integration in Thynk in a few steps.

1. Enable the Outlook and Office 365 integration for your organisation.
2. Users connect their mailbox securely with OAuth 2.0 authentication.
3. Define what is synchronised, such as emails, meetings and contacts.
4. Check that emails are logged against the right accounts, contacts and bookings.

Once set up, users can log emails and meetings automatically and work with Thynk directly from Outlook, so every client conversation is visible to the team.

In a multi-property set-up, Thynk lets you focus on the inquiries of one property with list views.

1. Open the Inquiries tab.
2. Create a new list view, or edit an existing one.
3. Add a filter on the property field and choose the property.
4. Save the view and pin it if you use it often.

You can add further filters, such as status or arrival date, and share the view with your team. Because Thynk is built on Salesforce, the same filters can be used in reports and dashboards.

Yes. Thynk's email integration with Outlook and Office 365 is secure and reliable for hospitality businesses.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Mailboxes are connected with OAuth 2.0 authentication.
• Logged emails are stored on the Salesforce platform, which Thynk is built on, and protected by record permissions.
• Single sign-on and multi-factor authentication protect user access.

Sales and events teams can capture every client conversation securely.

Find out more in the Thynk Trust Center.

New-device login alerts tell users when their Thynk account is accessed from a device or browser not seen before.

• The alert shows details such as device, browser, location and time.
• Users can confirm the login was theirs or alert their administrator.
• Identity verification can be required for new devices.

These alerts add protection to group, account and booking data. Thynk is built on Salesforce and is ISO/IEC 27001 certified and SOC 2 Type II compliant.

Find out more in the Thynk Trust Center.

Email templates in Thynk can be linked to related records, such as bookings or payments, so merge fields fill in automatically.

• Administrators decide which related record types are offered when users send emails.
• Options are managed through Thynk's configuration settings, such as custom metadata or picklists.
• Templates then reference the allowed record types and their fields.

Users only see options that match your processes, and every email is logged against the right record.

Products such as catering, equipment or packages are added directly from the booking in Thynk.

1. Open the booking and go to the event you want to add products to.
2. Select products from the catalogue, which shows their prices and descriptions.
3. Enter quantities and adjust prices if your permissions allow it.
4. Save to update the booking totals.

Saving can also trigger automations, such as notifications to the catering team.

Yes. Thynk can trigger automated workflows whenever a booking or event status changes.

• Send notifications to sales managers, conference services or operations teams.
• Create follow-up tasks, for example when a booking becomes definite.
• Request approvals before certain status changes.

Because Thynk is built on Salesforce, these automations use Salesforce Flow, so admins can tailor them to each property's processes.

Thynk is powered and hosted by Salesforce, so Lightning record pages let hotel and venue admins control which fields and sections appear when someone creates a new record, such as a new Account. That keeps create screens focused on what sales teams need at the start, and leaves detail sections for later editing.

To show a field or section only when a record is being created:

• Open the Lightning record page in Edit Page.
• Select the field or section you want to control.
• Add a Visibility Filter, then open Advanced.
• Set the filter to Record → Created By → Username, choose Equals, and leave the value blank.
• Save. A blank Created By Username means the record does not yet exist, so the component appears on create.

To show a field or section only after the record exists (on edit), use the same path but choose Does Not Equal and leave the value blank. Sections such as Commission can stay hidden on the New Account form and appear once the account is saved.

This pattern works across Thynk objects that use Lightning record pages, so multi-property hospitality teams can keep create layouts clean without maintaining separate record types only for that purpose.

Because Thynk is built on Salesforce, administrators can track changes to reports with standard Salesforce tools.

• Each report shows who last modified it and when.
• The Setup Audit Trail records administrative changes in the organisation.
• Event Monitoring, where available, provides detailed activity logs.

Administrators can also organise reports in folders with controlled access, so only the right people can edit shared reports.

Administrators can adapt picklist values, such as inquiry types or booking sources, to their own processes.

1. Identify the object and field, for example the inquiry type on inquiries.
2. Check whether the field uses a global value set or its own values.
3. Add, rename, reorder or deactivate values in Setup.
4. Assign values to record types if needed.

Consistent picklists make data entry quicker and reports more accurate across all properties.

Connecting Outlook or Office 365 to Thynk helps hospitality teams work faster.

• Emails and meetings are logged automatically against bookings, accounts and contacts.
• Correspondence is visible alongside the booking and the function diary.
• The email AI copilot turns incoming emails into structured inquiries.
• Teams can work with Thynk directly from Outlook.

Centralised email reduces manual data entry, improves collaboration and speeds up responses to leads and event requests.

Thynk organises companies with several locations as account hierarchies.

• A parent account represents the head office or group.
• Child accounts represent regional offices or local sites, linked to the parent.
• Consistent naming conventions and tags make each location easy to recognise.
• Bookings, activities and revenue roll up from child accounts to the parent.

Sales teams see the full relationship with a client across all its locations, and managers can report on revenue at group or local level.

Parent-child account structures reflect how client organisations really work.

• Revenue and activity from local offices roll up to the head office.
• Global sales offices and local teams share one view of the client.
• Corporate agreements and rates can be applied across all locations.
• Reports show performance at group and local level.

Sales teams negotiate with full knowledge of a client's total value and coordinate better across properties.

Group booking software connects the work of sales and operations around each group. In Thynk:

• Sales: one pipeline for group inquiries, with proposals, contracts and e-signature.
• Reservations: room blocks, rates and rooming lists synchronise with the PMS.
• Events: meetings and catering for the group are planned in the same booking.
• Operations: BEOs and service orders share the latest details with every department.

Because everything sits in one Salesforce-native booking, changes made by sales are visible to operations straight away, and managers can report on the full value of each group.

Thynk integrates with Microsoft Outlook and Office 365.

• Emails and meetings can be logged automatically against accounts, contacts and bookings.
• Users can work with Thynk directly from Outlook.
• The email AI copilot converts incoming emails into structured inquiries.
• Email templates with merge fields are available for proposals, confirmations and follow-ups.

Every client conversation is captured in one place, so sales, catering and event teams share the same history.

The channel hub links lead management with reservation systems. In Thynk, it:

• Captures leads from Cvent, email, web forms and direct booking.
• Routes each lead to the right property or sales manager.
• Provides availability and rates from the connected PMS during qualification.
• Passes confirmed business to the PMS as blocks and reservations.

Lead management and reservations work as one flow, with no re-keying between systems.

Event management systems integrate with Cvent to turn RFPs into managed leads. In Thynk:

• Cvent RFPs create inquiries with all event requirements.
• Lead scoring and routing assign them to the right sales manager.
• Follow-up tasks keep response times short.
• Won RFPs convert into bookings with events and room blocks.

Venues manage Cvent business in the same pipeline as every other lead, with full reporting on results.

Thynk's Mews integration is built for security and reliability.

• Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant.
• Thynk is built on Salesforce, so integration credentials and data are held on an enterprise-grade platform.
• Data exchanged with Mews is encrypted in transit.
• Integration monitoring shows the status of every exchange.

Hotels can rely on two-way synchronisation of profiles, blocks, reservations, availability and rates.

Find out more in the Thynk Trust Center.

Revenue analytics in Thynk gives hotels and venues clear insight into sales performance, booking trends and event profitability.

• Identify high-performing market segments and accounts.
• Forecast revenue from groups, meetings and events using the live pipeline.
• Measure the results of events, including cloned events and their items.
• Support pricing decisions with historical and current data.

Because Thynk is built on Salesforce, analytics, CRM and event management share one data model, so sales and operations teams make decisions based on the same figures.

Integrating Cvent RFPs with event management software removes manual steps between sourcing and delivery. With Thynk:

• RFPs are captured automatically as inquiries.
• Space and room availability are checked instantly.
• Confirmed events keep all RFP details for planning.
• BEOs, service orders and invoices are produced from the same booking.

Event teams save time, avoid re-keying errors and deliver events that match exactly what the client requested.

When several people work on the same MICE event, Meeting & Events software has to keep records consistent. Thynk does this through the record-locking and transaction controls of the Salesforce platform it is built on.

• Each change to a room block or schedule is saved as one complete transaction.
• Simultaneous edits to the same record are handled in order, so data stays consistent.
• Large updates, such as big room blocks, are processed in batches.

This lets sales, events and reservations teams work on the same programme at the same time with confidence in their data.

Save & Sync is the action in Thynk that saves your booking changes and sends them to the connected property management system in one step.

• Room blocks, dates and rates are updated in the PMS straight from the booking.
• Sales teams no longer re-enter the same information in two systems.
• Large room blocks are processed in batches, so big group bookings synchronise smoothly.

Because Thynk is built on Salesforce, every synchronised change is part of the booking record, giving sales, events and reservations teams the same up-to-date view.

User permissions decide who can convert inquiries into bookings in a venue CRM. In Thynk, built on Salesforce:

• Profiles and permission sets define who can create and edit bookings.
• Roles and sharing settings control which properties' inquiries a user can work on.
• Administrators can grant conversion rights to specific teams, such as sales managers.
• Approval processes can add a review step for certain bookings.

This keeps the conversion process controlled and consistent, while the right people can act quickly.

Thynk keeps room blocks and the PMS aligned by making room nights and rates read-only once reservations have been generated from the block.

• When the PMS block status moves to a status that generates reservations, the room block details are locked.
• This keeps the figures in Thynk identical to the reservations in the PMS.
• To change the block, move the PMS block status back to an editable status such as Pending, update the room nights or rates, then set the status again to regenerate the reservations.

This controlled process gives sales and reservations teams one reliable set of room block figures.

A channel hub improves reservation efficiency by ensuring every request arrives complete and in the right place. In Thynk:

• Requests are captured automatically from Cvent, email, web forms and direct booking.
• Structured inquiry details reduce back-and-forth with clients.
• Room blocks are sent to the PMS directly from the booking.
• Reservation teams receive rooming lists and updates without re-keying.

Hotels process more requests with less effort and fewer errors.

Thynk synchronises booking data with Mews automatically, and users can also start a manual sync whenever they want to refresh a booking.

• Open the booking and run the sync to send the latest details to Mews.
• The function diary and the PMS then show the same information.
• Regular checks of booking details keep both systems aligned.

Manual synchronisation is useful after bulk updates or when details are changed in several places, giving sales and reservations teams confidence in their data.

In Thynk, an inquiry is converted into a booking once it reaches a status that your property has configured as ready for conversion.

• Configurable statuses: administrators decide which inquiry statuses allow conversion, so the sales process stays consistent.
• Permissions: conversion is available to users whose profile and permission sets allow them to create bookings.
• Business rules: because Thynk is built on Salesforce, validation rules and Flows can add your own checks before conversion.

When the inquiry is converted, its details carry over to the new booking, so no information is retyped and the full history stays linked.

Thynk connects to Mews through secure API credentials and access tokens, managed in Thynk's integration settings.

• Administrators enter the Mews API credentials once in the integration settings.
• Access tokens are renewed to keep the connection active.
• Thynk's integration monitoring shows the status of every exchange with Mews.
• Credentials are stored securely on the Salesforce platform, which Thynk is built on.

Keeping credentials current ensures uninterrupted two-way synchronisation of profiles, blocks, reservations, availability and rates.

Hospitality software integration connects the hotel CRM with other systems, such as the PMS, event sourcing platforms and POS. It matters because it removes double entry and keeps data consistent. Thynk, built on Salesforce, integrates with:

• PMS such as OPERA Cloud (via OHIP), Mews, SIHOT, Protel and StayNTouch.
• Cvent for RFPs.
• Lightspeed for POS.
• Sertifi for e-signature.
• Outlook and Office 365 for email and calendar.

An open API and integration middleware connect further systems, giving teams one reliable view of each client.

'Pax per Setup' defines how many guests a function space holds for each setup style.

• Set a capacity per setup, such as theatre, classroom or banquet.
• Thynk checks bookings against the capacity of the chosen setup.
• Shareable function spaces can host several events and are managed separately.

Accurate capacities help sales teams offer the right space for each event.

Thynk recommends a few simple practices to keep the Mews integration running smoothly.

• Keep API credentials current and renew access tokens on schedule.
• Use Thynk's integration monitoring to review sync activity regularly.
• Run a manual sync on a booking after bulk changes.
• Agree which system owns each type of data, such as profiles, blocks and rates.
• Document your integration settings for administrators.

With two-way synchronisation covering profiles, blocks, reservations, groups, availability, room types and rates, these practices keep Thynk and Mews perfectly aligned.

Thynk shows the PMS status of each booking, so you can confirm the transfer at a glance.

1. Open the booking in Thynk.
2. Check the PMS status on the booking or room block, such as Sent.
3. Review the external identifier and the last sync date, which link the booking to the PMS record.

Integration monitoring gives administrators a full view of all exchanges, so sales and reservations teams can be confident that both systems hold the same information.

Thynk combines event management with hotel CRM and group bookings on one Salesforce-native platform.

• One data model: clients, rooms, events and revenue are linked in the same booking.
• Complete event tools: function diary, space management, packages, menus and BEOs with change tracking.
• Integrations: Cvent RFPs, PMS such as OPERA Cloud and Mews, POS such as Lightspeed, and e-signature with Sertifi.
• Automatic upgrades: Thynk is upgraded with each Salesforce release.
• Security: ISO/IEC 27001 certified and SOC 2 Type II compliant.

Hotels and venues gain one platform for sales, catering and events.

Find out more in the Thynk Trust Center.

Thynk gives sales teams a complete view of every new customer from the first enquiry onwards. Because Thynk is built on Salesforce, each account and contact carries its full activity history in one place.

• Activity tracking: last activity, emails, calls, tasks and meetings are logged against the customer.
• Customer life cycle: follow each account from lead to first booking and repeat business.
• Segmentation and automation: segment new customers and trigger automated follow-ups.
• Reminders: automatic reminders keep sales activities on schedule.

Managers can report on new-customer acquisition with drag-and-drop reports and dashboards, filtered by property, sales manager or segment.

Yes. Thynk includes duplicate checks for accounts and contacts, so sales teams keep one clean record per company and person.

• Duplicate detection: potential duplicates are flagged when a user creates or edits an account or contact.
• Merging: authorised users can merge duplicate records and keep the related activities, bookings and contacts together.
• Data health checks: other data points can be reviewed with reports that highlight incomplete or inconsistent records.

Because Thynk is built on Salesforce, the duplicate rules use standard Salesforce matching capabilities that admins can tailor to their own data standards.

Yes. Thynk analytics include rate code statistics, so revenue and sales teams can see how each rate performs.

• Filter dashboards and reports by rate code, market segment and business segment.
• Compare room nights and revenue per rate code across properties and periods.
• Combine rate code data with account, agency and booking information for deeper analysis.

All rate code reporting uses Thynk's drag-and-drop report and dashboard builder, built on Salesforce, so users can create and save their own views without IT support.

Thynk provides a daily arrival list for each hotel based on data from the property management system (PMS).

• Arrivals are taken from the PMS, so the list reflects the latest reservation information.
• Filter the list by hotel to give each property its own daily view.
• Group sales and conference services teams can use the list to prepare for incoming groups and events.

Like every Thynk report, the arrival list can be saved, scheduled and shared with colleagues.

Yes. All Thynk reports and dashboards support dynamic filters, so users can slice data by sales user, company or almost any other field.

• Common filters: sales manager, account, agency, property, booking status, market segment and date range.
• Drag and drop: add or remove filters and groupings directly in the report builder.
• Saved views: save filtered reports and add them to personal or team dashboards.

Because Thynk is built on Salesforce, reporting covers the data points stored in the platform, and no IT skills are required.

Yes. Every report in Thynk can be viewed for a single hotel or across the whole group.

• Filter by hotel, region, brand or group-wide.
• Property teams see their own results, while regional and corporate teams see consolidated figures.
• Access to each level is controlled by user permissions.

Thynk is designed as a multi-property platform, so one data model supports both property-level and group-level reporting.

Thynk reports guest nationality, based on bednights, so sales teams understand where their business comes from.

• Report bednights by country of origin.
• Analyse nationality for agencies and corporate accounts.
• Filter by property, period or segment.

These insights support market planning and targeted sales activity.

Thynk lets sales teams report production and revenue per account for any period, at any level of the account hierarchy.

• Account hierarchy: parent and child accounts and master accounts roll up production to the right level.
• Flexible periods: choose any date range, including past and future periods.
• Comparisons: compare year on year to spot growth or decline per account.

The reports are built with Thynk's drag-and-drop report builder, so account managers can create, save and share their own customer reports.

Thynk's reports and analytics combine company, booker, address and revenue information in one query.

• Select the fields you need, such as company, booker, address and revenue.
• Apply a date filter for any period you choose.
• Add filters for property, sales manager or segment to narrow the results.

Results can be exported or added to a dashboard, and the same filters work across every Thynk report.

Thynk tracks conversion across the main commercial processes, so sales teams can see how much business they win.

• Inquiries: how many inquiries become bookings.
• Bookings: how bookings progress from tentative to definite.
• Negotiated rates: how negotiated rate agreements turn into production.

Conversion rates can be reported by property, sales manager, source or segment, and displayed on dashboards to monitor performance over time.

Yes. Thynk stores currency values in both net and gross, so reports can show revenue the way each team needs it.

• Report revenue in gross, net or net-net.
• Compare year to date against last year and same time last year (STLY).
• Show variances between periods directly in reports and dashboards.
• Historical data can be loaded, so comparisons start from day one.

Yes. Thynk uses the Salesforce report and dashboard builder, so users can report on the data points stored in the platform without IT skills.

• Drag and drop: pick fields, filters, groupings and charts in a visual builder.
• Dashboards: combine reports into personal, team or management dashboards.
• Scheduling: send reports by email on a schedule.
• Export: export results to Excel or CSV.

Because Thynk is built on Salesforce, custom fields added by admins are available in reports straight away.

Thynk shows past and future business side by side, so sales teams see the full picture for each account, property or period.

• Past business: actuals and financial items from the PMS show what was produced.
• Future business: business on the books (BOB) shows what is confirmed or tentative.
• Stages compared: agreed or contracted, blocked, forecast and actual pickup can be compared in one report.

These views help revenue and sales managers measure pickup against commitments and plan their next actions.

Yes. Thynk includes customer segmentation for accounts and bookings.

• Manage source, market segment and business segment on accounts and bookings.
• Map property or brand values to corporate values, so group-wide reporting stays consistent.
• Use segments in reports, dashboards, list views and automations.

Segmentation gives hotel groups a common language for analysing business while each property keeps the codes it uses locally.

Yes. Thynk users can create their own KPI dashboards with drag and drop.

• Build dashboards from any Thynk report, using the data points stored in the platform.
• Choose charts, tables and gauges to display KPIs such as revenue, conversion, pickup or activity levels.
• Share dashboards with a team, a property or the whole group, with access controlled by permissions.

Because Thynk is built on Salesforce, dashboards refresh from live data and can be viewed on desktop or mobile.

Thynk supports customers around the world with support teams in Europe, Asia and the Americas.

• Support is organised on a follow-the-sun basis, so customers are helped during their own working day.
• Requests are handled by the team best placed for the customer's region.
• Thynk University offers online courses that users can follow at any time.

This set-up gives hotel groups operating in several regions consistent support wherever their properties are.

Thynk is built on Salesforce and covers B2B email communication for sales and events teams.

• List emails and invitations: send emails to selected accounts and contacts using templates with merge fields.
• Activity logging: emails are logged on the related account, contact or booking.
• Consent and privacy: contact data and preferences are held on the Salesforce platform, supporting GDPR processes.

For automated guest messages such as pre-stay, post-stay, holiday or birthday emails, Thynk works alongside Salesforce Marketing Cloud, which shares the same Salesforce data.

Find out more in the Thynk Trust Center.

Yes. Thynk connects with OPERA and with POS systems, so events in food and beverage outlets are managed end to end.

• Room blocks, reservations and postings exchange data with OPERA.
• Outlet events and their revenue connect with the POS, such as Lightspeed.
• Sales, catering and outlet teams work from the same booking.

This gives venues one view of event and outlet revenue.

Yes. Thynk provides secure, encrypted storage for credit card details.

• Store card details on a contract when they must be kept for possible after-event charges.
• Access is limited to authorised users.
• Details are held in encrypted form.

This lets finance and event teams handle post-event charges while keeping payment data protected.

Find out more in the Thynk Trust Center.

Yes. Account deletion is controlled by permissions in Thynk.

• Admins grant the right to delete accounts through a permission set.
• Only authorised users can delete records.
• Duplicate accounts can be merged instead of deleted, to keep their history.

This keeps customer data clean while protecting important records.

Thynk supports customers internationally, with support teams in Europe, Asia and the Americas.

• Support is provided in several languages, including English and German.
• Support hours follow the customer's time zone.
• Thynk University offers online training at any time.

The Thynk user interface is available in the languages supported by Salesforce.

Yes. Thynk can send automatic reminder letters for deposits and outstanding balances.

• Reminder letters are based on templates set up in Thynk.
• Reminders follow the deposit schedule on each booking.
• Every reminder sent is logged on the booking.

Automatic reminders help finance and sales teams collect payments on time without manual chasing.